Copywriter - Marketing

Company: Lippert Components, Inc
Location: Elkhart
Posted on: June 20, 2022

Job Description:

Who We Are:Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers. Why We are Different:At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. We have intentionally created a culture that values and celebrates our team members' unique and varied backgrounds, perspectives, and experiences. We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members. What You will Get:A unique, inclusive and supportive company culture.Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more! Fair and competitive compensation. Career development and mentoring and opportunities to grow.Holiday, personal and vacation days.Summary/Objective: Lippert Components (LCI) is seeking candidates for the position of copywriter. Our diverse products and brands within the RVing, Boating, Towing and Truck Accessory space require quality content crafted with search engine optimization in mind. We are looking for a bright, curious, efficient and results-oriented individual who is a proactive learner and will leverage their unique talents and point-of-view to advance our business through the power of branded storytelling.You'll have the opportunity to learn from and collaborate with a large, experienced, in-house marketing team and a wide array of subject matter experts to develop engaging content that resonates with our B2B and B2C audiences. You will play a key role in ensuring our marketing content and optimizations hit the mark, regardless of the type or distribution channel.Working alongside our Content & SEO team, you will be responsible for creating content for our websites, paid and organic search marketing programs, and ecommerce marketplaces such as Amazon. You are the type of person driven to stay ahead of content trends, strives to incorporate best-in-class techniques to boost online presence and creates high-quality content that caters to the wants and needs of your readers, customers and buyers.You will be responsible primarily for writing product descriptions and other content to support our products. You will also have the opportunity to write blog posts, how-to guides and informative articles to support a variety of marketing initiatives. You will be responsible for researching, developing and ultimately executing on a variety of topics. You will also provide written content support for marketing emails, press releases and video scripts.Working in the Marketing department for Lippert will transform you from a copywriter into a true, integrated, multi-channel content marketer. You'll see and form the bigger picture by blending search, ecommerce, media, social, creative and technology.Duties and Responsibilities:Research, write, edit and proof content for a wide variety of marketing resources, such as product detail pages, sales flyers, feature-and-benefit pieces, landing pages, blogs, A+ content, articles, Google Search and Display Ads, video scripts, social media posts and more!Translate business and marketing objectives and strategy into compelling written content for specific audiences.Strong communications skills are also essential. This position will communicate with other team members from Marketing and across the business, as well as with third-party representatives, customers and organizations.Working Conditions:Primarily working indoors, office environment.May sit for several hours at a time.Prolonged exposure to computer screens.Repetitive use of hands to operate computers, printers, and copiers.Qualifications:3-5 years' experience writing, researching, editing and proofing content for online marketing programs and tacticsKnowledge of search optimization and digital marketing best practicesBachelor's degree in English, creative writing, journalism, communications, marketing or a related fieldCurrent with content and SEO industry standards, trends and new developmentsCompetencies:Must have strong communication and organizational skills, initiative, team player, decision making, time management and thoroughness.Supervisory Responsibility:This position has no supervisory responsibilities upon hiring; however, potential direct reports are a possibility.Position Type/Expected Hours of Work:This is a full-time salaried role primarily working Monday-Friday.Travel:Travel will be moderate and would be primarily local during the business day.Preferred Education and Experience:Previous experience in public relationsExperience with Microsoft Excel for sorting and organizing large amounts of contentWork Authorization/Security Clearance:Must be able to pass EVerify. Lippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law. This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters. All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.Lippert's strong commitment to equal employment opportunity requires a commitment by each individual team member. Compliance with the letter and spirit of this policy is required of all team members. Violations of this policy should be immediately reported to your leader or to any member of leadership. Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.

Keywords: Lippert Components, Inc, Elkhart , Copywriter - Marketing, Advertising , Elkhart, Indiana