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Marketing Manager

Company: Lippert
Location: Elkhart
Posted on: November 23, 2022

Job Description:

OverviewWho We Are:Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. - We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers. Why We are Different:At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. - We have intentionally created a culture that values and celebrates our team members unique and varied backgrounds, perspectives, and experiences. - We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members. What You will Get:

  • A unique, inclusive and supportive company culture.
  • Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more!
  • Fair and competitive compensation.
  • Career development and mentoring and opportunities to grow.
  • Holiday, personal and vacation days.Summary/Objective: The Channel Marketing Manager develops and implements marketing strategies across all available channels to promote products or services. This role includes creating marketing plans, staying up to date with the latest digital trends, and coordinating campaigns within the marketing team and with other internal department heads. Must have marketing expertise, strong communication skills, and great time management. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. The role can sometimes be stressful if there are tight deadlines or pressure to get campaigns out on time. This job is well-suited to digitally conscious people who enjoy analyzing data, following current trends, and communicating well with people to gain strategic alignmentDuties and Responsibilities:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Evaluating and improving existing channel marketing strategies.
  • Developing new channels marketing strategies and implementing marketing plans.
  • Targeting specific channels to promote products and services, including paid search, social media platforms, emails, website content and SEO strategies
  • Analyzing market data, trends, consumer preferences, and competitive behavior to optimize marketing strategies.
  • Determining which platforms to advertise on and adapting campaigns accordingly.
  • Deploy marketing strategies in collaboration with the marketing team, senior managers and other departments.
  • Managing all marketing campaign communications and establishing strong customer networks.
  • Meet with senior associates and clients to provide marketing strategies advice and guidance on how to carry out the appropriate reach, engagement and conversions for maximum effect.
  • Staying ahead of the curve and following the latest digital trends and searches, as well as the newest technologies. Channel marketing managers also carry out competitor research to monitor what other companies are doing.Working Conditions:
  • Primarily working indoors, office environment.
  • May sit for several hours at a time.
  • Prolonged exposure to computer screens.
  • Repetitive use of hands to operate computers, printers, and copiers.Qualifications:
  • Bachelors degree in marketing, advertising, business or a related field
  • Direct Channel Marketing Experience (2 years preferred) -Essential Functions:
  • Develop channel-specific marketing strategies for the forthcoming year. These strategies are worked out with department heads to discuss topics such as positioning, messaging and budgeting to make sure all teams are aligned with the marketing plans.
  • Gather and analyze campaign results and create reports to show what worked and what was less effective for different markets and audiences.
  • Develop channel-specific marketing campaigns to increase the visibility of our products
  • Analyze data to track effectiveness and identify new opportunities or strategies
  • Search out new channel opportunities to help drive business growth
  • Oversee development of marketing material for new product launches, promotions, advertising campaigns, programs and other related marketing activities.
  • Assist with resource and budget optimizationCompetencies:
  • Exceptional analytical and strategic thinking skills
  • Superb leadership, communication and collaboration capabilities
  • Excellent time-management and organizational skills
  • Advanced ability to drive creativity and innovation
  • Project management and execution skills
  • Strong networking and communication skills
  • -Supervisory Responsibility:This role does not have any supervisory responsibility upon hiring. Physical Demands:While performing the duties of this job, the Team Member is regularly required to talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.Position Type/Expected Hours of Work:This is a full-time salary position, and hours/days of work are decided by your reporting manager. Travel:Some travel is required for this position.Preferred Education and Experience:
  • MBA or masters degree in marketing a plusWork Authorization/Security Clearance:Must be able to pass EVerify. Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.Pay Group : AAP/EEO StatementLippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law. - This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters. - All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.Lipperts strong commitment to equal employment opportunity requires a commitment by each individual team member. - Compliance with the letter and spirit of this policy is required of all team members. - Violations of this policy should be immediately reported to your leader or to any member of leadership. - Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.

Keywords: Lippert, Elkhart , Marketing Manager, Advertising , Elkhart, Indiana

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